Help Center for Sellers

What is FindLight?

FindLight is an industrial marketplace connecting sellers and buyers in the photonics and optics industry. We revolutionize how products are searched, found, and learned about by offering:

A vast catalog of photonics products.
Industry-specific technical filters to refine searches.
The ability to discover and compare products within seconds, anytime, anywhere.

Our goal is to make product discovery seamless, efficient, and accessible to professionals worldwide.

How does FindLight work?

FindLight simplifies the buying and selling process by connecting photonics vendors with a global audience of specialized buyers. Here's how it works:

For Buyers: Use our advanced search tools and technical filters to find the exact products you need from a comprehensive catalog.
For Sellers: List your products, showcase your expertise, and expand your reach to a growing base of qualified buyers.

Why should I post products on FindLight as a photonics vendor?

In one word – exposure. By listing your products on FindLight, you:

Reach a global audience of specialized buyers actively searching for photonics solutions.
Enhance your product visibility on a highly reputable and niche platform.
Strengthen your marketing efforts with no upfront costs for listing.

How can I get started as a seller on FindLight?

Getting started is free. There are no subscription fees, setup fees, or minimum commitments. Here's how to go from sign-up to receiving your first leads:

Choose your program and register. Go to our Vendor Plans page and pick Glasswing (pay only for qualified leads) or Monarch (sell directly and pay a commission only on completed sales). Registration takes less than a minute.
Verify your email address. We'll send you a verification link. Click it to activate your account.
Complete your profile. Log in and navigate to your profile to add or update your phone number, address, and other contact details.
List your products. Use Quick Listing to create listings in minutes, or go to My Listings and click Add Product. Add clear photos, a datasheet, and as many specifications as you can, then use Preview to check the page before submitting. Our team reviews new listings, typically within 48 hours, before they go live. Prefer not to do it yourself? Our team can create and manage your listings at no extra cost.
Request your storefront. Every vendor can have a dedicated storefront that showcases your logo, company profile, and full product line in one place. Contact us to have yours activated, and see How to Set Up a Storefront for details.
Set up how you receive leads. Inquiries go straight to your email. You can route leads from specific regions to your local sales representatives, and use Restricted Countries if you only sell to certain markets. Respond promptly: fast replies win deals, and vendors are expected to answer every non-spam inquiry.

What are FindLight's services for vendors?

Check out this short video to learn about FindLight's new services introduced in 2026!

How do I post products on FindLight?

We’ve made it easy for you! Watch our Quick Listing feature in action, powered by AI-driven information extraction:

Also, take a moment to watch how the Quick Category Selection feature speeds up your product listing:

How to create a high-performance product listing?

Creating a high-performance listing ensures your products stand out and rank well on search engines. Check out our detailed guide: 10 Tips for Creating a High-Performance Product Listing.

What are "Direct", "Turbo" and "Forwarded" Leads?

Direct Leads – Sent straight to you when a buyer contacts you through your product page.
Turbo Leads – Sent your way when a buyer submits a request for a product like yours, even if it was listed by another vendor.
Forwarded Leads – Carefully curated by our team for unique or custom requests, forwarded to vendors best suited to help.

Watch the following 2-min video which breaks down the three types of leads on FindLight:

What is a Vendor Storefront?

Vendor storefronts are personalized pages for individual suppliers. Each storefront:

Displays all the vendor’s products organized by category.
Enhances buyer experience by allowing easy navigation of a vendor’s offerings.

To learn about the benefits of having an active storefront, watch this 2-min video:

If you’d like to learn more about setting up a storefront, visit our dedicated guide How to Set Up a Storefront.

We only sell products in specific countries. How can I restrict receiving leads from other countries?

To help sellers manage their inquiries, we have introduced the "Restricted Countries" feature. This allows you to prevent sales inquiries from select countries by disabling the "Inquire Price" and "Contact Supplier" buttons for buyers in those regions.

Once you've set up your exclusion list, buyers from the restricted countries will see a "Not Available in Your Country" message instead of the inquiry buttons on your product pages.

This feature is available to all sellers. For a step-by-step guide on how to set it up, check out: How to Restrict Countries. You can also watch the following short video tutorial on how to restrict RFQ by country:

Vendor FAQ

Why don't my newly listed products show up in FindLight's search results right away?

When new products are listed, our internal search engine needs time to index and rank them. It typically takes a few weeks before new listings appear in keyword search results.

Why don't I always see my products in the homepage banner or sponsored positions?

Banner ads and premium placements rotate among participating vendors, so your products will appear in some rotations and not others. This keeps exposure fair across all vendors.

Who creates the creatives for my banner ads?

You're welcome to send us high-resolution images and copy for your banners. If you don't, our team will create them from your product listings.

How often is the analytics dashboard updated?

The analytics dashboard is updated once a week.

How can I receive more leads through FindLight?

A few things consistently make a difference:

List your full catalog. There's no listing limit on Glasswing or Monarch, and more listings mean more chances to match a buyer's search.
Make listings complete. Include clear photos, a datasheet, and as many specifications as you can, since engineers often filter and choose products by specs. See our guide to creating a high-performance listing.
Keep listings current. Refresh specs, images, and datasheets whenever your products change.
Complete your company profile and storefront. A logo, company description, certifications, and full contact details help buyers trust you enough to reach out.
Respond to every inquiry promptly. Fast responses win deals, and vendors are expected to reply to all non-spam leads.
Share your listings. Share your product listings on social media and engage with FindLight's posts about your products on LinkedIn, Facebook, and X.
Consider Marketing Services such as a Spotlight Article or Promoted Content Package if you want extra visibility for specific products. See Marketing Services.

Resources for your sales and marketing teams

We’re here to help you succeed. Explore the FindLight Sales Academy – your go-to knowledge base for sales and marketing insights. Learn about:

Effective sales strategies.
Marketing best practices.
Tools to grow your business.

Need more help?

If you have additional questions, visit our FAQ section or contact our support team for assistance.