Introducing Monarch
Our commission-based program — pay only when you make a sale
Overview of the Monarch Tier
Monarch is FindLight’s full-service, commission-based selling program. It includes all the benefits of our Glasswing (Pay Per Lead) tier — such as unlimited listings, SEO-optimized exposure, premium placements, and smart-matched Turbo Leads — but adds a powerful new capability: end-to-end eCommerce.
With Monarch, you can sell directly on FindLight. We handle payment collection, order processing, and buyer communication. You only pay a flat commission when a sale is made — no monthly fees, no hidden charges, and zero risk.
It’s everything you love about performance-based lead generation, now extended into fully supported transactions.
Commission Pricing
- Sales commission: 25% of the gross sale value
- Includes: all Stripe transaction fees
- Applies only: to purchases made directly on FindLight
To qualify, simply enable Monarch in your vendor dashboard and choose which products to sell directly and which to keep in lead generation mode. Sales are available worldwide.
Not ready for full eCommerce? You can still participate in the Glasswing tier and pay only for qualified leads.
How the Monarch Program Works
Monarch combines everything included in the Glasswing (Pay Per Lead) tier with a powerful new capability: end‑to‑end commission‑based selling. You choose per product whether it operates in lead generation mode or sale mode — and the two can coexist across your catalog.
This flexible model gives you full control: keep certain products in lead generation mode and enable others for direct sale. Commission-based selling is available to buyers worldwide.
How You Receive Leads
- Direct Leads: When a buyer submits an inquiry through your product listing.
- Turbo Leads: When a buyer requests a product like yours, even if it was listed by another vendor.
- Forwarded Leads: When FindLight manually forwards an inquiry that matches your product offering.
All three lead types work exactly the same as in Glasswing, and the same pricing applies.
How Sales Commissions Work
For products you enable for direct sale, buyers worldwide can purchase through FindLight's secure checkout. A 25% commission is applied to the gross sale value — this already includes all Stripe processing fees, with nothing extra deducted. No lead fee is charged on products you've enabled for sale, even if a buyer reaches out via an inquiry form.
Your Choice: Lead Gen Mode or Sale Mode
You decide per product which mode it operates in. Products in lead generation mode work exactly as in Glasswing — buyers submit inquiries and lead fees apply. Products in sale mode go through FindLight's checkout — a 25% commission applies and no lead fees are charged. You can mix both modes freely across your catalog.
Example of How the Two Modes Work Together:
- Product A (lead gen mode): buyer submits an inquiry → charged as a Direct Lead (5% of value)
- Product B (sale mode): buyer purchases via checkout → 25% sales commission applies, no lead fee
Sample Billing Scenarios:
| Event Type | Buyer Location | Billing Rule | Fee or Commission |
|---|---|---|---|
| Direct Lead | Canada | 5% of value | $20 |
| Turbo Lead | France | Flat fee | $5 |
| Forwarded Lead | Japan | Flat fee | $10 |
| Product Sale | Worldwide | 25% commission (includes Stripe fees) | 25% of order total |
Frequently Asked Questions
Monarch is FindLight's commission-based selling program. It includes all the benefits of the Glasswing (Pay Per Lead) tier, and adds the ability to sell products directly on FindLight — with no upfront fees or subscriptions.
Inspired by the Monarch butterfly, this tier reflects a shift to higher visibility with fully enabled commerce — where lead generation and sales work together seamlessly.
Everything in Glasswing — including unlimited listings, premium placements, Turbo Leads, and custom RFQ forms — plus commission-based selling with full order processing and Stripe integration.
You may be charged two types of fees: (1) lead billing for qualified buyer inquiries, and (2) sales commission for purchases completed on FindLight in supported countries. These are independent: you're only billed for what you receive.
It depends on the product mode you've chosen. Products in lead generation mode charge lead fees when a buyer submits an inquiry. Products in sale mode charge a 25% commission when a buyer completes a purchase — no lead fee applies to those products.
We charge a flat 25% commission on the total order value. This includes all Stripe processing fees. You only pay when a sale is made through the FindLight checkout.
Same as Glasswing: Direct leads are 5% of the lead's value (min $10, max $250), Turbo leads are $5 flat, and Forwarded leads are $10 flat. Annual billing is capped at $7,000 per vendor.
Yes — and that's one of the key benefits of Monarch. You decide per product whether it operates in lead generation mode (buyers submit inquiries, lead fees apply) or sale mode (buyers purchase directly, 25% commission applies, no lead fee). You can mix both modes freely across your catalog.
Yes. Commission-based selling through FindLight's checkout is available to buyers worldwide.
No. When a buyer places an order, FindLight handles payment collection and notifies you with the order details. You simply fulfill the order and get paid.
If you're an existing vendor, you can enable Monarch in your dashboard and start uploading shoppable products. If you're new, just sign up and select Monarch as your tier — we'll guide you through the onboarding.