NOVEL was established in 1997. The company has manufacturing bases in Ningbo and Nanjing, specializing in the R&D, production, and sales of optical microscopes and precision optical components. With 26 years of R&D and manufacturing experience in precision optical components, NOVEL Optics is one of the earliest manufacturers to engage in and consistently develop optical components for LiDAR, accumulating extensive industry experience and robust technological expertise.

The company has established collaborations with leading global LiDAR companies such as Hesai, Innovusion, and Valeo, and its products have been applied in multiple domestic and international automotive brands. Its offerings span various fields of automotive optics, providing comprehensive lens solutions for automotive ADAS, auxiliary safety systems, and autonomous driving.