B2B marketing Archives » FindLight SalesAcademy
B2B Social Media Marketing: How to Build a Brand Technical Buyers Trust
B2B social media marketing rarely gets the same attention as its consumer counterpart. There are no viral trends, no influencer deals, no algorithm-chasing. For technology, industrial, and technical ...
16 Tips for Effective Email Marketing
Email marketing remains a top channel for customer engagement, with an average ROI of $36 for every dollar spent (Litmus, 2021). But achieving effective email marketing requires more than just sending ...
Price Wars: Winning Strategies for High-Tech Equipment Sales
In high-tech equipment and laboratory instrument sales, the specter of price wars looms large, threatening to erode margins and destabilize markets. Yet, within this challenge lies unparalleled ...
Testimonials: Boosting High-Tech Sales in Academia and Industry
In today’s blog post we touch the subject of testimonials. Here is what we cover: Introduction Understanding Testimonials The Value of Testimonials in the High-Tech Sector Strategies for Collecting ...
