Latest Articles
Traveling Sales Tips: 7 Essentials for On-the-Go Success
In the fast-paced world of sales, being on the move is often the norm. But while traveling offers numerous opportunities, it also presents unique challenges. How do you stay organized amidst back-to-back ...
Capital Equipment Sales: A Practical Guide
Introduction Navigating the realm of Capital Equipment Sales in Scientific Laboratories is akin to embarking on a complex, multifaceted expedition. Here, the stakes are high, the journey is intricate, and ...
Photonics Buyer Personas in Academia: Knowing Your Customer
For sales professionals in the scientific equipment sector, understanding your audience is paramount to success. The realm of academia, with its intricate layers of decision-makers and unique purchasing ...
Photonics Marketplace – FindLight: How to Get Started as a Seller
Introduction to FindLight Photonics Marketplace Welcome to the dynamic world of photonics, where light-based technologies are transforming industries and markets around the globe. If you’re a seller ...
Mastering Lead Generation in High-Tech Equipment Sales
In the rapidly evolving world of tech sales, where innovations and product cycles move at lightning speed, one constant remains – the insatiable need for high-quality leads. But, generating these leads ...
Productizing a Photonics Invention for Market Success
Photonics, a rapidly advancing field, has transformed industries with its groundbreaking solutions. However, productizing a photonics invention for market success requires careful planning and execution. ...
Roadmap to a Successful Product Launch in the Photonics Industry
The photonics industry, encompassing the study and application of light, plays a crucial role in various fields, including telecommunications, healthcare, and energy. Effectively launching a product in ...
Happy Customers: The Essential Metric in Technical Sales Success
In today’s ruthlessly competitive business landscape, success is often gauged by the brute force of sales figures. However, equating sales with success offers only a narrow perspective, potentially ...
How to Become the Top Salesperson on Your Team
Becoming the top salesperson on your team is no easy feat, but it’s not impossible either. It requires a combination of skills, strategies, and a lot of hard work. In this article, we’ll ...
Sales Language: 7 Words to Avoid like a Plague
Improve your sales language As a high tech B2B company, your first meeting with a potential customer is crucial. This is the opportunity to make a good impression, establish trust, and ultimately close a ...