Latest Articles
Email Analytics: 8 Strategies to Boost Performance
As an industrial supplier you inevitably have brand-building and keeping an engaged audience as your top priorities. To market your products or services you have probably dealt with email marketing. To ...
Post-Sales Call Must Haves
No matter how good or bad the sales call goes, you will get a reaction from the attendees. This reaction can help guide your post-sales call work. Sometimes this reaction has to do with you as the ...
Content Marketing for High-Tech Companies to Boost B2B Sales
Content marketing for high-tech companies can be tricky. You have to cater to both highly technical audiences and potential customers that might need your services spelled out in plain English, aka ...
The First Sales Call: How to Set Yourself Up for Success
Finding a new potential customer or business to sell your company’s product to can be incredibly exciting. It does not matter if you are selling to businesses or individual customers, at some point in the ...
Cold-Calling and Sales Prospecting in High-Tech Industry
Before we get too deep into this idea of “cold-calling”, we must acknowledge that the term is rather loosely defined in high-tech industry. In particular, when industrial equipment, such as lasers or ...
Google Ads for Marketing Industrial Products
We all want to find any and all potential customers to buy our products. But our products aren’t like everyone else’s. So can a Google Ad work for marketing industrial products (e.g. photonics and ...
Five Ways to Elevate your Website Copy
Creating a website is like creating a home for your business. It is the place anyone from around the world can come and visit your business, see its products, and decide if they want to support it or not. ...
Working the First Sales Meeting with High Tech Customers
Stepping into a first sales meeting with a new customer is like stepping into new potential. You have new potential to be the best champion you can be for both your customer and your company. Together ...
Narrative in Tech: How to Build a Good Story
Marketing in any industry can be difficult. Marketing and narrative building in Technology can add a whole new layer to the equation. How much do you share? What narrative makes a good or bad one? It can ...
How to Build an Additional Sales Pipeline Through FindLight
Finding new ways to build an additional sales pipeline can be hard. Should you hire more salespeople? Invest in a bigger marketing team? How can you add a new sales pipeline to your already existing model ...