“Everything that can be invented has been invented.” Charles H. Duell, a commissioner of the US patent office, said this in 1899. Clearly, the past century proves Mr. Duell wrong. There are an endless ...

Email signatures can seem like such a small part of your brand but they are an important tool in your marketing and communications strategy. Although the digital world has become increasingly cluttered ...

As an industrial supplier you inevitably have brand-building and keeping an engaged audience as your top priorities. To market your products or services you have probably dealt with email marketing. To ...

No matter how good or bad the sales call goes, you will get a reaction from the attendees. This reaction can help guide your post-sales call work. Sometimes this reaction has to do with you as the ...

Content marketing for high-tech companies can be tricky. You have to cater to both highly technical audiences and potential customers that might need your services spelled out in plain English, aka ...

Finding a new potential customer or business to sell your company’s product to can be incredibly exciting. It does not matter if you are selling to businesses or individual customers, at some point in the ...

Before we get too deep into this idea of “cold-calling”, we must acknowledge that the term is rather loosely defined in high-tech industry. In particular, when industrial equipment, such as lasers or ...

We all want to find any and all potential customers to buy our products. But our products aren’t like everyone else’s. So can a Google Ad work for marketing industrial products (e.g. photonics and ...

Creating a website is like creating a home for your business. It is the place anyone from around the world can come and visit your business, see its products, and decide if they want to support it or not. ...

Stepping into a first sales meeting with a new customer is like stepping into new potential. You have new potential to be the best champion you can be for both your customer and your company. Together ...