In our previous exploration on the FindLight Sales Academy blog, we delved into the good habits that can propel a salesperson to success. Building on that foundation, it’s equally important to ...

Table of Contents Introduction to Product Lifecycle The Product Lifecycle Explained Introduction Stage Growth Stage Maturity Stage Decline Stage Adapting Strategies for Technical Products  Conclusion 1. ...

Customer loyalty is the cornerstone of any successful business. Loyal customers not only bring in consistent revenue but also become ambassadors for your brand, driving word-of-mouth marketing and ...

Introduction to Value Added Resellers A Value Added Reseller (VAR) is a business that enhances the value of third-party products by adding customized features or services before reselling them to ...

Ever found yourself stuck in an email marketing rut, struggling to come up with fresh content ideas? You’re not alone. Crafting engaging newsletters for tech companies can be a daunting task, ...

Maximize your sales productivity with seven straightforward strategies designed for serious sales professionals. From sharpening your email management to perfecting your daily schedule, each tip is crafted ...

Launching a new product is an exhilarating yet daunting endeavor, where the difference between success and failure often hinges on the effectiveness of your product launch marketing mistakes. While ...

Rebranding in the high-tech industrial sector is more than a facelift; it’s a strategic necessity in a market defined by rapid evolution and intense competition. For companies aiming to enhance their ...

Welcome to the world of consultative selling, where the art of sales extends far beyond simple transactions. In tech industries, sales professionals are increasingly turning to consultative selling to not ...

In high-tech equipment and laboratory instrument sales, the specter of price wars looms large, threatening to erode margins and destabilize markets. Yet, within this challenge lies unparalleled ...