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Productizing a Photonics Invention for Market Success
Productizing a Photonics Invention for Market Success
Photonics, a rapidly advancing field, has transformed industries with its groundbreaking solutions. However, productizing a photonics invention for market success requires careful planning and execution. ...
Roadmap to a Successful Product Launch in the Photonics Industry
Roadmap to a Successful Product Launch in the Photonics Industry
The photonics industry, encompassing the study and application of light, plays a crucial role in various fields, including telecommunications, healthcare, and energy. Effectively launching a product in ...
Happy Customers: The Essential Metric in Technical Sales Success
Happy Customers: The Essential Metric in Technical Sales Success
In today’s ruthlessly competitive business landscape, success is often gauged by the brute force of sales figures. However, equating sales with success offers only a narrow perspective, potentially ...
How to Become the Top Salesperson on Your Team
How to Become the Top Salesperson on Your Team
Becoming the top salesperson on your team is no easy feat, but it’s not impossible either. It requires a combination of skills, strategies, and a lot of hard work. In this article, we’ll ...
Sales Language: 7 Words to Avoid like a Plague
Sales Language: 7 Words to Avoid like a Plague
Improve your sales language As a high tech B2B company, your first meeting with a potential customer is crucial. This is the opportunity to make a good impression, establish trust, and ultimately close a ...
Build Your Sales Acumen With These 10 Resources
Build Your Sales Acumen With These 10 Resources
As a sales professional in the B2B industry, it’s important to stay up-to-date on the latest trends and best practices in order to stay ahead of the competition. Fortunately, there are a wealth of ...
AI-Powered Business Growth: Transforming Companies
AI-Powered Business Growth: Transforming Companies
As technology continues to develop and progress rapidly, it has become a force to be reckoned with. Technological advancements are taking place every day, and as a result, it has transformed how we utilize ...
Re-Engage: What to Do When a Customer Goes Dark on You
Re-Engage: What to Do When a Customer Goes Dark on You
In high-tech B2B sales, building relationships and trust is essential to success. You invest time and resources into finding the right prospects and nurturing them through the sales process. However, ...
5 Things You Can Do to Increase Sales in High Tech Companies
5 Things You Can Do to Increase Sales in High Tech Companies
Increasing sales is a necessity for all businesses at one point or another. Whether you are suffering from lower sales or just looking to take your business to the next level, it’s important to have ...
Developing Products: 5 Things R&D Focused Companies are Missing
Developing Products: 5 Things R&D Focused Companies are Missing
Developing products and bringing them to market is a challenging task that requires a lot of time, effort, and resources. Companies that focus on research and development (R&D) often have a unique ...