Introduction to Value Added Resellers A Value Added Reseller (VAR) is a business that enhances the value of third-party products by adding customized features or services before reselling them to ...

Ever found yourself stuck in an email marketing rut, struggling to come up with fresh content ideas? You’re not alone. Crafting engaging newsletters for tech companies can be a daunting task, ...

Maximize your sales productivity with seven straightforward strategies designed for serious sales professionals. From sharpening your email management to perfecting your daily schedule, each tip is crafted ...

Launching a new product is an exhilarating yet daunting endeavor, where the difference between success and failure often hinges on the effectiveness of your product launch marketing mistakes. While ...

Rebranding in the high-tech industrial sector is more than a facelift; it’s a strategic necessity in a market defined by rapid evolution and intense competition. For companies aiming to enhance their ...

Welcome to the world of consultative selling, where the art of sales extends far beyond simple transactions. In tech industries, sales professionals are increasingly turning to consultative selling to not ...

In high-tech equipment and laboratory instrument sales, the specter of price wars looms large, threatening to erode margins and destabilize markets. Yet, within this challenge lies unparalleled ...

Embark on a transformative journey to elevate your brand’s presence with our definitive guide, leading you through 10 actionable steps outlined in the table of contents below. Kickstarting Your Brand ...

Introduction: The Power of Success Stories in B2B Sales Identifying Compelling Customer Stories Crafting the Narrative Distributing Success Stories Strategically Engaging Your Audience with Success Stories ...

In today’s blog post we touch the subject of testimonials. Here is what we cover: Introduction Understanding Testimonials The Value of Testimonials in the High-Tech Sector Strategies for Collecting ...