How to Build an Additional Sales Pipeline Through FindLight

Finding new ways to build an additional sales pipeline can be hard. Should you hire more salespeople? Invest in a bigger marketing team? How can you add a new sales pipeline to your already existing model without digging into funds you may or may not have?

The answer is FindLight Industrial Marketplace. Our marketplace is a unique way to create a new sales pipeline for industrial suppliers because it has them 100% in mind. Through making an account, which we will get into, potential customers can reach out to you directly. Those might very well be customers that you might have not had access to previously. Moreover, having your company names and products showcased on another platform helps your own website’s off-page SEO. 

What is FindLight Marketplace?

As a supplier, you can register on FindLight by opening a vendor (supplier) account and start uploading products, which then become visible to a targeted audience. Products posted by vendors are organized into three-level hierarchies allowing the most efficient buying experience.

Once your account is set up, sales inquiries are routed straight to your email (not ours) and can also be set to automatically be routed to your local sales representatives. 

We should note that our marketplace offers a generous free tier which comes with a number of key benefits. Under the free account, you can post ten products and if things go well, you might decide to level up to one of our higher tiers. There are several important benefits to posting products on FindLight which we discuss next.

Key Benefits of FindLight Industrial Marketplace

Dedicated Product Pages: On FindLight you can create individual product pages for various product models, complete with several photos, specification table and data sheets. You can also populate dedicated sections about Key Features and Applications.

Sales Leads: When a potential customer becomes interested on your product, he can reach out to you directly with a couple of clicks. When he does, you will receive emails from the prospective customer straight to your inbox, complete with customer’s contact information. This means that you are able to keep the data and build out your additional sales pipeline. 

Global Reach: FindLight has no boundaries, meaning your sales reach widens with us. Myriad of engineers and scientists browse FindLight for products from all corners of the world. If your existing sales pipelines are concentrated in specific geographies FindLight will expand your outreach globally.

Brand Awareness: One of the most important aspects of successful business development is brand awareness. Having a brand name and logo recognized globally, is the key to building a thriving business. FindLight’s platform allows showcasing your trademarks to customers globally. We mentioned about off-page SEO at the beginning of this article: having a product page or company page on a reputable platform means you are getting more impressions from a third party site. When you are on a tradeshow or on a sales trip, it will be a tremendous asset to have prospects recognize your trademark as soon as you introduce yourself.

Social Media Outreach: For our premium tiers we also offer outreach outside of our website. Through the years we have gathered a large follower base on our social media channels on Twitter, Facebook and LinkedIn. For some of our tiers we also provide outreach by promoting products on those channels regularly. This is yet another way to expand your reach and continue building brand awareness.

Comprehensive Analytics: We have created an extensive analytics dashboards to help you measure every part of your account performance on our website from product views, to popularity, to social media activity and outreach. We want you to know exactly how your account is performing on our marketplace.

Building a Marketplace Photo by Tim van der Kuip on Unsplash

How is FindLight Unique

As a rapidly growing industrial marketplace, FindLight boasts a highly ranked popular platform thanks to a few competitive advantages that we outline below:

Individual Product Pages: Posting individual product models with photos and technical specifications allows potential buyers find exactly what they are looking for. By identifying a match buyers are much more likely to reach out with a request for a quotation.

Smart Categorization: FindLight’s three-level hierarchy offers smart categorization enabling a swift browsing experience. We want the right customers to be able to find the right products quickly.

Search Engine: Rapid product discovery powered by SEO-optimized indexing and search engine allows quick discovery of products with highly relevant results.

Seamless Sales Inquiry Process: Ability to reach vendors directly even without registering on FindLight. We have reduced friction to the minimum allowing to reach out to suppliers as quickly and seamlessly as possible.

Furthermore, your products will become visible to a large number of customers that FindLight has already built out. The most work you will have to do is right at the beginning by setting up your product pages. After that, you wait to receive potential customer emails. 

How Can I Get Started?

Luckily, getting started on FindLight is rather seamless. First, you will need to register on our Get Started Page which will take roughly 15 seconds. This will open your free vendor account. Once your account is activated you might also want to request your storefront to be activated. The storefront (also known as microsite) is your dedicated page where the platform consolidates all your posted products automatically. This is also a place to write about your company and capabilities. You can read more on this here. Simply email us and our team will take care of that.

Next you start building out your product pages. This might take a little time, but it will be well worth it. Taking time to create well-built out and branded product pages will help attract the new customer’s eye. 

Additionally, you might want to configure your account for additional sales representatives. Your account will allow you to specify various email addresses dedicated for leads from specific geographies.

Sales Pipeline Photo by charlesdeluvio on Unsplash

More Services to Help You Build an Additional Sales Pipeline

After using your free account for a while you might decide you want to post more products and have more benefits in your marketplace account. We can dive into the extra services you will receive if you do decide to go up to our Starter, Best Value, or Enhanced tier. 

To begin, our Starter pack is only $50 per month and is the next level up from your Basic or free tier:

• 30 product listings 
• 20 Fully Assisted Posts 
• SEO-friendly product pages 
• Unlimited sales leads 
• Private turbo leads 
• Analytics dashboards 
• A microsite upon request 

The next pack, our Best Value tier has everything the starter pack has to offer, but a lot more for $2,225 per year ($185 per month):

• Unlimited product listings 
• Up to 50 fully assisted posts 
• Custom lead forms 
• Social media marketing 3 times per month 
• 2 products with banner ads 
• Premium placement for 1 product per month 
• Backlinks 
• Listing renewals on 10 products a quarter 

Finally, our Enhanced pack builds on our Best Value pack. For $2,995 a year ($250 per month) you will get:

• Up to 250 fully assisted posts 
• Social media marketing 6 times per month 
• 4 products with banner ads 
• 3 products per month with premium placement 
• 20 products per quarter on listing renewal 
• Product listing management 
• Blog exposure one time per quarter

FindLight Subscription Tiers

If you want to learn more about what each of these services means in regard to FindLight Marketplace, check out our pricing page. 

In conclusion, using an outside platform like FindLight to build an additional sales pipeline is a great way to find new leads without having to risk a marketing tactic that may or may not bring new customers. Through a place designed specifically for industrial products, it is a no-brainer to create a product page to see what the FindLight customer base might bring to you. Get started for free now!