sales language Archives » FindLight SalesAcademy

The art of storytelling in high-tech sales has emerged as a vital tool, transcending traditional methods with its unique ability to connect and persuade. This is especially true in the high-tech industry, ...

In the ever-evolving landscape of sales, the advent of digital technology has ushered in a new era – the era of virtual selling. Gone are the days when sales success hinged solely on face-to-face ...

For sales professionals in the scientific equipment sector, understanding your audience is paramount to success. The realm of academia, with its intricate layers of decision-makers and unique purchasing ...

Improve your sales language As a high tech B2B company, your first meeting with a potential customer is crucial. This is the opportunity to make a good impression, establish trust, and ultimately close a ...