FindLight, the global B2B marketplace for photonics, lasers, optics, and optical components, today announced the launch of Glasswing™ and Monarch™ — two new performance-driven pricing tiers designed to modernize how suppliers acquire qualified buyers. For decades, photonics suppliers have relied on expensive annual subscriptions, directory listings, or trade shows with uncertain ROI. FindLight’s new model replaces those legacy approaches with pay-per-lead pricing, ensuring vendors pay only when genuine buyer demand is delivered.
Why a Pay-Per-Lead Photonics Marketplace Matters
Photonics buyers increasingly expect fast responses, accurate product data, and direct access to manufacturers. At the same time, suppliers need predictable, ROI-driven acquisition channels — not fixed fees disconnected from results.
Glasswing and Monarch were designed to solve this mismatch.
“Vendors should never have to gamble on visibility,” said the FindLight team.
“With Glasswing and Monarch, growth is tied directly to real inquiries, real buyers, and real demand.”
The shift toward performance-based supplier engagement reflects broader photonics market growth and evolution, as highlighted by SPIE in its Continuing Strength for the Photonics Industry coverage of global industry trends.
Glasswing™: Pay Only for Qualified Leads
Glasswing introduces a pure pay-per-lead model tailored for photonics suppliers entering or expanding on the platform.
Key benefits:
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No upfront subscription fees
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Vendors are charged only when they receive qualified buyer inquiries
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Lead pricing is transparently calculated based on inquiry value
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Ideal for testing new markets, products, or geographies
Glasswing removes friction for suppliers who want immediate access to demand without long-term commitments. Unlike traditional directories, FindLight’s pay-per-lead photonics marketplace ensures vendors pay only when genuine buyer interest is generated.
Monarch™: Pay-Per-Lead + Commission-Based Growth
Monarch is designed for established suppliers ready to scale.
In addition to pay-per-lead access, Monarch enables direct transaction support through FindLight, aligning the platform’s success with vendor revenue.
Key benefits:
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Pay-per-lead acquisition
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Optional commission-based sales for direct purchases
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Higher visibility and priority placement
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Designed for vendors ready to convert demand into revenue at scale
Monarch represents FindLight’s long-term vision: a marketplace where marketing, lead generation, and sales converge.
A Shift Away from “Pay to Be Listed”
Unlike traditional directories, FindLight does not charge vendors simply to exist on the platform. Visibility is earned through relevance, product listing quality, and buyer engagement.
This shift benefits both sides:
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Buyers get faster responses and better-matched suppliers
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Vendors gain measurable ROI and scalable growth
Availability
Glasswing™ and Monarch™ are now available to suppliers worldwide.
Vendors can learn more at: www.findlight.net/pricing
About FindLight
FindLight is a global B2B marketplace connecting buyers and suppliers in photonics, lasers, optics, and optical components. The platform helps engineers, researchers, and procurement teams discover products, request quotes, and purchase from trusted vendors worldwide.
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